Overton's Catalog Blow-In Program
Inserts are blown into catalogs from Overton's, the worlds largest water sports dealer providing boating and related sports merchandise, apparel and accessories. Catalogs reach boat owners who enjoy an active boating lifestyle. Ideal prospects for outdoor and sporting, catalogs, subscription, technology and travel offers.
Demographics
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% Female
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$ Avg Household Income
-
Avg Age
About Catalog Blow-Ins
Catalog Blow-ins allow advertisers toplace material into a brand's outbound catalog. Catalog's will reach an active customer profile with a defined demographic.
These defined audiences combined with the cost offset of avoiding solo-mail create the perfect environment for delivering ROI when properly selected for customer profile match against your own audience.
There is an added benefit to them in that they are a welcome mailing in the home rather than beingunsolicited. The warm nature of the mailing establishes an implied endorsem*nt for those riding along with the mailing.
Key Stats
United States
Catalog Blow-Ins
1,830,000
2 per year
3,660,000
Please Inquire
National
Yes
Specs
3.50" X 5.00"
6.00" X 8.50"
0.25oz
